Last year when attempting to place my son’s name on the
waiting list of the private all boys’ school
The Ridge School, the procedure was
pretty manual and the experience was poor.
·
Step 1– download the form
·
Step 2 – print the form
·
Step 3 – manually fill in the form
·
Step 4 – Fax or mail it in with payment
information.
·
Step 5 – wait to hear back from school if they
received your form and payment
·
Step 6 – Call school to check if they have
received information
Speeding up the
waiting process
This year the experience
has been turbo-charged. There is now only 3 steps required to get your boy onto the
exclusive waiting list.
·
Step 1– Fill in electronic online form ( Eco-friendly)
·
Step 2 – Enter credit card details and submit
payment (secure)
·
Step 3 - Receive confirmation email of receipt
of payment (validation and assurance)
Leveraging technology
to save costs, improve ROI and customer experience
To get more out of their website, The Ridge School certainly had invest a bit more.
To deliver this experience they had to
add-on:
- a shopping cart
- upgrade to a secure shopping web server - https:
- obtain a merchant account
- and build an electronic form
What they’ve achieved:
·
- Ease of use – as the whole process is much
easier, I am certain they have increased
the number of registrants. More boy’s on the waiting list (not great for hopeful
parents, but certainly great for the school).
- Increased
administrative efficiencies – the electronic form standardizes data entry. Illegible
writing and incorrect credit card details are no longer an administrative issue.
- Eco-friendly
South African business - electronic forms don't require printing.
A True Online Registration Process
The whole process that once could take days has now been reduced to about 6 minutes.
Bravo to The Ridge School!
